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Multi-brand central dashboard
A single admin interface managing all brands. Each brand retains its own product catalog, pricing rules, and storefront identity, while the operator has a unified view of inventory, orders, and performance.
Hillarious Ayurveda needed one platform to manage multiple Ayurveda brands — with sales across Amazon, Flipkart, Tata 1mg, Meesho, and their own D2C channels. We built the platform. Then we added Waaru to handle customer engagement on WhatsApp.
Hillarious Ayurveda had grown from a single Ayurvedic brand into a portfolio of brands — each with its own product range, pricing, and customer base. Managing inventory, orders, and customer communication across multiple marketplaces from separate systems had become operationally unsustainable. The business needed a centralised dashboard that unified all brands under one operator view, connected to every sales channel, and freed the team from manual reconciliation.
An operational system that runs the business — not a dashboard that watches it.
A single admin interface managing all brands. Each brand retains its own product catalog, pricing rules, and storefront identity, while the operator has a unified view of inventory, orders, and performance.
Live integrations with Amazon, Flipkart, Tata 1mg, Meesho, and additional channels. Orders flow into the central system. Inventory updates propagate across all channels automatically to prevent overselling.
Sales and order data synced directly to the accounting system. Eliminates manual reconciliation and gives the finance team real-time visibility.
Automated shipping label generation and tracking across multiple logistics partners. Order dispatch triggers the shipping workflow without manual intervention.
A separate B2B flow for bulk buyers and institutional clients — different pricing tiers, order minimums, and invoice formats from the D2C flow.
An integrated platform feature for the Ayurveda doctors' network associated with the brands — consultation booking, product recommendations, and a referral system.
Waaru powers the customer engagement layer on WhatsApp — order status queries, product recommendations, reorder reminders, and D2C sales conversations. Customers get instant responses on the channel they already use. The team gets a conversation inbox they can monitor and step into when needed.
This engagement shows the ability to build and integrate complex multi-system platforms — not just the AI layer, but the operational infrastructure underneath it. WhatsApp AI that can't query real inventory or confirm actual orders is a liability, not a feature.